My favorite part of content work is getting the message right. I love hearing the stories behind people’s ideas and helping them bring new things to life. Doing this work means I get to ask tons of questions like a certain caterpillar.
I think communication is ridiculously powerful. If you can articulate who you are and what you want, you’re more than halfway there. So here are some of the tools I use for communication strategy, writing, and branding exercises. These are tools, not checkboxes. The hard part goes on inside the noggin. I’d love to hear what you think. Enjoy!